The NIC Visual Style Guide is at the center of our communications strategy. The college should communicate its message and story with a single, unified identity. NIC's visual identity elements represent who we are and form the initial impressions to our audiences. A cohesive identity program conveys an image of distinction and strength and makes it easy for the public to identify the college. The goal of this program is to ensure that the college is represented by professional-quality, consistent visual communications for both our internal and external audiences.

The NIC Communications and Marketing Office oversees the graphic identity and branding for North Idaho College. The guidelines posted here are intended to help outline appropriate use of the college’s identity and branding elements. However all use of college logos and branded materials must be authorized and approved by the NIC Communications and Marketing Office.

If you have questions, please contact Ben Clark at ben.clark@nic.edu.

Our Colors

Our palette is based on both the traditional NIC school colors (maroon and gray) and the colors of our natural surroundings in North Idaho. When using the gray/silver color, the gray should be printed using black at 40%, and silver should be printed using metallic ink in accordance with the Pantone (PMS) 877 color.

Visual Elements

Typography

For printed publications and correspondence, use the designated Helvetica fonts for headlines, subheads, and copy breaks, and Georgia for body text. Usage varies on the NIC website and other promotional material, but adheres to the same fonts. When the Helvetica Neue typeface is unavailable, an acceptable substitute is Arial. When the Georgia typeface is unavailable, an acceptable substitute is Times New Roman.

Stationary, Templates and Documents

These documents are securely located in MyNIC under the Branding category in the documents library.

Guidelines

• NIC Communication Guidelines 2022